AUTHORIAL ECOLOGICAL FASHION
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Alessandro Acerra commenced a new concept of fashion, through the development of personal interpretation of the definition of recycling and authenticity.
The distinctive features of his fashion line are the fine details, the originality
of the design and the quality of the recycled materials. Each t-shirts is made with extreme care and realized in an exclusive way with the artist personal final finishing made by needle. The items are designed, cut out and sewn using different tissues. Alessandro draws the subjects, chooses the materials and paste everything together with his skilful touch.
HIBU collection is 'eco' because each piece comes from remnants of famous brands or artigianal sartories. The clothes were once thought to be used by the famous Milan fashion catwalks and then recovered by Acerra, realizing today another art-form with an healthy message inherited. The items are paintings to be worn, they are an expression of luxury, they are at the same time real art work and consumerist objects. In fact you can wear, stain and clean them or simply hang them up to the wall like pictures, as the author himself advises.
Each t-shirt is different from the others. Each one carries a certificate of authenticity which assure its uniqueness: there have a little tag, the signature of Alessandro Acerra and the serial number, expressing the good quality and the luxury of each article in order to satisfy even the most exacting collectors.
Wearing a HIBU t-shirt tries to give a meaning to each individual, crating a personal fingerprint against the homologation generated by mass production and globalization.
Alessandro Acerra personally takes care of all the details, from the concept of his masterpiece to the despatch of the product.
Even the package is excentric as you will receive the 'eco' t-shirts wrapped into “take-away pizza's boxes”. A choice which is not random, but it comes from the artist need of underlining his connection with both Italy and his substainable activity.
The ecological creations of Acerra are then a symbol of those elements which still nowadays represents Italy world-wide as quality and professionality.
It derives from the choice of comes from a recycling as well.
The distinctive features of his fashion line are the fine details, the originality
of the design and the quality of the recycled materials. Each t-shirts is made with extreme care and realized in an exclusive way with the artist personal final finishing made by needle. The items are designed, cut out and sewn using different tissues. Alessandro draws the subjects, chooses the materials and paste everything together with his skilful touch.
HIBU collection is 'eco' because each piece comes from remnants of famous brands or artigianal sartories. The clothes were once thought to be used by the famous Milan fashion catwalks and then recovered by Acerra, realizing today another art-form with an healthy message inherited. The items are paintings to be worn, they are an expression of luxury, they are at the same time real art work and consumerist objects. In fact you can wear, stain and clean them or simply hang them up to the wall like pictures, as the author himself advises.
Each t-shirt is different from the others. Each one carries a certificate of authenticity which assure its uniqueness: there have a little tag, the signature of Alessandro Acerra and the serial number, expressing the good quality and the luxury of each article in order to satisfy even the most exacting collectors.
Wearing a HIBU t-shirt tries to give a meaning to each individual, crating a personal fingerprint against the homologation generated by mass production and globalization.
Alessandro Acerra personally takes care of all the details, from the concept of his masterpiece to the despatch of the product.
Even the package is excentric as you will receive the 'eco' t-shirts wrapped into “take-away pizza's boxes”. A choice which is not random, but it comes from the artist need of underlining his connection with both Italy and his substainable activity.
The ecological creations of Acerra are then a symbol of those elements which still nowadays represents Italy world-wide as quality and professionality.
It derives from the choice of comes from a recycling as well.
(Monday, 30 July 2012) | casualwear
